Russell Athletic

Russell Athletic
Cotton was king in Alabama at the turn of the century, but football was a close second. growing up in Alexander city, Alabama was difficult for Benjamin Russell. Russell rallied to build a hospital, hotel, laundry, grocery store, bakery, and telephone operation after a fire destroyed much of Alex’s city in 1902. The town aided in the creation of the brand's legacy and commitment to community, sports, and adversity overcome. Russell athletics was born on America’s playing fields. Russell athletic embodies Benjamin Russell’s spirit today by working in communities and supporting teams, whether at home, school, or work. We provide incredible value to our customers by making quality a top priority.

Russell Athletic was founded on March 3, 1902, in Alexander City, AL, by 26-year-old Benjamin Russell as the Russell Manufacturing Company. There were ten sewing machines and eight knitting machines in the small factory. Russell Manufacturing Company's first garment was a knit tee for women and girls. Benjamin Russell's love of sports and creative spirit ignited local pride by generating opportunities in his hometown and later producing jerseys and clothing for athletes all over the country.

Benny Russell, the son of founder Ben Russell, approached his father in 1926 with a new design for an all-cotton practice football jersey to replace the itchy, chafing wool jerseys that were common at the time.

All of our products are licensed and authentically belong to the product developers, and we produce quickly. Many of the products sold on our website are accredited dealers, and our certificates can be checked. Check out our range today to have the best labels delivered right to your house!
Shop By
We can't find products matching the selection.